Operations, people, data, growth.

Systemsthat runthe business.

Every growing business ends up with information scattered across paper, chat messages, and people's memory. I put it somewhere you can actually check — so you stop guessing and start knowing.

Live: HR governance and payroll ledger — in production for Rafiq Jamil Textile Industries.

Proof, not titles.

Operating History

Fifteen Years, Five Countries

Built and operated businesses across Pakistan, the United States, the UAE, Thailand, and Laos — in export, e-commerce, franchising, education, and manufacturing. Generated $2M in annual export revenue and managed teams of 30+.

Internal Controls

HR Governance System

Mapping and testing a central HR prototype. Translating roster modifications and shift timings from verbal chats and paper logs into a unified, audit-logged administrative dashboard.

Digital Commerce

E-Commerce Operations

Managed merchant listings and paid outreach for client storefronts across Amazon, Shopify, Walmart, and TikTok Shop, validating analytical feedback loops.

LIVE DEMO · FICTIONAL DATA

This is what I build.

An operations command center for a mid-sized business. Real workflows. Fictional data.

Present Today47of 52 staff
Pending Approvals3leave requests
Overtime Hours124this month
Compliance Rate96%attendance rules
NameDepartmentStatusHoursAction
Ahmed K.ProductionPresent8.5hView
Sara M.HROn LeaveView
Usman T.LogisticsPresent7.2hView
Fatima R.AdminLate6.1hView
Bilal A.ProductionPresent8.0hView

WHAT I DO

Five things I fix.

Every job starts the same way — I come and see how the work actually happens. No software pitch.

01

Business Systems Architecture

When the spreadsheets stop coping and nobody's quite sure who approved what. I work out how the job really gets done, then build something that keeps track of it.

02

Internal Web Applications

Tools built for how your business actually works — attendance, approvals, daily reports, records. Not something generic you have to bend your business around.

03

E-Commerce Operations

Orders, stock, listings and customer messages across different marketplaces, connected so you're not checking six places and hoping the numbers match.

04

Digital Authority Systems

Your website should prove you're worth working with, not just say so. Positioning, content, and the path that turns a visitor into an enquiry.

05

Lead Generation and CRM

Finding buyers, keeping track of conversations, and making sure nobody gets forgotten. Built for businesses that sell through relationships, not just clicks.

Not sure which applies to your situation?

Let's talk through it →

SELECTED WORK

Selected work.

Live internal system

HR Governance and Management System

Role: Requirements Lead, Process Mapper & Builder
Stage: Live — payroll and attendance in daily use; next phase in scoping
Problem: Attendance, shift logs, overtime requests, and leave approvals were managed via paper forms, verbal handshakes, and fragmented chats.

Helping design a structured administrative portal to transition the company off paper attendance sheets and verify overtime hours against configured rules.

Key Decision & LimitationUse Supabase/PostgreSQL working data platform. System remains a private prototype under HR validation before production trials.
Read Case Study →
BALANCE FIELDStores state. History is overwritten.casual_remaining10approve 4 dayscasual_remaining6The 10 no longer exists.Who approved it, and when, is gone.TRANSACTION LEDGERStores events. Nothing is overwritten.baseline+10REQ-4471−4derived balance6Every figure traces to the requestand the person who approved it.A dispute over a balance field is a memory contest.A dispute over a ledger is a query.
In development

B2B Marketing Command Center

Role: Product Owner and System Designer
Stage: Workflow definition and index mapping
Problem: B2B buyer leads, correspondence history, and marketing catalog assets were scattered across personal email inboxes and spreadsheets.

Designed to centralise marketing activities, buyer outreach, leads, campaigns, trade-fair planning, follow-ups and management visibility.

Key Decision & LimitationPrioritized client lead directories and catalog asset organization before launching automated correspondence scripts.
Read Case Study →
Inbound enquiryUnstructured messageExtractionFields parsed from textVolumeOrder sizeMarketBuyer countryCertificationStandards namedUrgencyStated timelineWeighted scoreConfigurable, not hardcodedQualifiedAbove thresholdHeldNurture, not discarded

HOW I WORK

What working with me looks like.

Stage 1
“What is actually happening—not what the process document says should happen?”
Audit the real workflow by observing human interactions directly, documenting gaps, informal agreements, and discrepancies.
Real Example
“A leave approval existed on paper, but the real decision often happened through calls and messages.”
Awais Rana — General Manager, Business Operations and Strategic Systems

ABOUT

Pragmatic strategist, systems builder, B2B marketer.

I step into complicated situations, identify the core problem, and help map out a clear, structured way forward. My development capability comes from using modern AI-assisted tools to build functional prototypes directly from business requirements.

AcademicsBBA degree with an independent US credential evaluation
CertificationsAI for Beginners (HP LIFE) · WhatsApp Business (respond.io)

NEXT STEP

Tell me what isn't working.

No pitch deck, no charge for the first conversation. Tell me what's going wrong and I'll tell you straight whether I can help, and what it would take.

Start a conversation

Based in Punjab, Pakistan. Working with businesses anywhere.